FRSHWV student survey

Aisha  Let me know if you want me to incorporate SMS marketing or a QR code to link the survey. 

Hello All,

I had the opportunity to complete the Freshwave survey and have the following feedback. Please forgive me for being picky but I'm going through Stats class right now and formulating these questions precisely is part of my everyday nightmare at the moment lol. Hope this helps.

Best,

Dyshaun

Is the event restricted to students in grades 7 - 11th as these are the only options to select from in the info grab?

Also - is it worth adding a question asking for location of the survey taker or is this being distributed exclusively in Philadelphia?

Current Survey Feedback :

First set of questions,

Would you :

1. go to a teen music & tech festival?

2, Buy a festival pass

3. Try new products

I recommend reformatting the questions here to gather more insightful data considering the target market. When marketing to teens we have to keep in mind that many teens don't make purchasing decisions themselves - rather it's their parents. Asking the teen if they would go, and if they would buy tickets is very dependent on what their parents will allow. 

Also, a teen's interest can be provoked by elements featured at the event and through the marketing campaign rendering their current interest irrelevant. Asking for definitive answers on their interests, opinions and likes may prove to be inaccurate in the future.

I would also advise not including a maybe or other option whenever possible - these answers are basically inconclusive data

I highly recommend creating a survey for parents of teens and reframing the questions as such :

1. Do you allow your teen to attend music festivals ? (Multiple choice)

No, I don't allow my teen to go to music festivals

No, but I would likely allow them to go to one soon

Yes, but I only if I approve of the music festival

Yes, I have no problem with that

2. How much on average do you spend per concert, festival, movie, sports or other live entertainment passes for your teen?

c. $10 - $20

d. $20 - $50

e. $50 - $100

(We don't want to give options on what people are willing to pay as they will most likely always select the lowest option - instead set the price based on quality of the overall product and needed profit margins

I would eliminate this question. Most items listed are relatable and we can assume through consumer nature that most people will try product they have access to - the items should be selected based on resources vs perceived audience preference

(Replacing : What workshops would you have?) (Provide a list of general topics for them to choose from)

Surveying the teens I recommend asking : 

1. Have you ever been to a music festival before? (Multiple choice)

No, I don't like music festivals

No, but I would like to go to one soon

Yes, but I don't like music festivals

Yes, I would like to go to another one soon

This question will provide information on the audience's true experience with festivals and interest in repeating the experience or not  - providing extra detail as to what kind of festival would only confuse the survey taker as they have no frame of reference on what to expect from a music + tech fest. Generalizing creates a larger frame of reference.

a. I have never been to a festival or concert

b. I . went to a festival or concert once or twice but I don't go often.

c. I go to 1 or 2 festivals or concert every year

d. I go to 2 or more festivals every year

3. What would you like to learn about the music and tech industries? (Replacing : What workshops would you have?)  (Provide a list of general topics for them to choose from)

https://docs.google.com/forms/d/1mOXVMONTpzBZkT1kZ2Utzsr5-po2g-VEDi2cH3db3qM/edit?usp=sharing  here is the survey update ! 

Updated Survey with O and dyshaun edits: https://docs.google.com/forms/d/e/1FAIpQLScvoSmqc4plNTmh9CN8cj1l6Hg0vwyPRF1-FOCnBHybbZSwgQ/viewform?vc=0&c=0&w=1